Gucci Delivers Grandiose Drama for Cruise 2019

Gucci Delivers Grandiose Drama for Cruise 2019

Alessandro Michele turned France's Aryclamps into the most beautiful funeral procession you'll ever see.

Alessandro Michele turned France's Aryclamps into the most beautiful funeral procession you'll ever see.

Photography: Tim Richardson

Text: Jake Viswanath

Gucci thrives on drama. The Italian house caused some already with the announcement that they will be showing their Spring 2019 show in Paris, uprooting from their Milan home as the conclusion of a three-part French trilogy. For the second part of this French trio, last night’s Cruise 2019 show, they took advantage of the heat and put on their most dramatic affair yet. Taking over Alyscamps, a Roman burial ground-turned-Christian cemetery (an ironic funeral for their Milan shows this year, perhaps?) in the town of Arles, creative director Alessandro Michele seemingly sought out to be just as vivid and expressive as the painters who created art there back in 1888: Vincent Van Gogh and Paul Gaughin. Without making any overt references, he likely made them proud.

The clothes are as brilliantly bright and ostentatious as we’ve come to expect from Michele’s Gucci, cross-referencing multiple eras, from the vivacious ‘80s to Victorian garb, and distilling them into one vast, glorious collection. These aren’t necessarily pieces you’d typically consider resort-wear—silky dresses are topped with elongated fur capes, while structural collared shirts are paired with decadent sweaters and cardigans—but they stood out as an elaborate take on the style. Additionally, Michele continued his co-ed approach and showed menswear on the Cruise stage, a rarity for the season, but yet another inventive way that he pushes the norms of fashion. Their gear was just as lively as their female counterparts—metallic tracksuits with floral trench coats and shoelace pants, for starters—pushing a more inclusive fashion agenda in an effortless way.

But if we're being honest, the setting was the star of the show. In the brightest funeral procession we've ever seen, the models went beyond strutting and descended upon the UNISCO Heritage Site in the most fabulous death march imaginable, surrounded by blazing flames and dozens of candelabras, before fully kicking into gear. It was a stunning showing that valued the art of drama just as much as the art of the fashion, and perhaps showed signs of more fiery trouble to come (a good thing for us). With each new step, Alessandro Michele's Gucci becomes the new norm, and never has the house thrived more.

Photographed by Tim Richardson

UP NEXT

Kim Kardashian Met With Who?