Gucci Equilibrium Digital Platform Designed for the People & Planet
The platform is sparking thought, conversation, and action on the transformations we need most right now.
After recently launching a new Instagram account and refreshing it’s website, the Gucci Equilibrium digital platform strives to “underline the House’s ongoing commitment to generate positive change for people and planet,” Gucci said in an announcement earlier this week. The House also reported their 2019 Environmental Profit and Loss results, which saw Gucci reducing it’s environmental impact by 21 per cent since 2018.
“We have a responsibility, as a global brand, to be active partners within the community to incite change and Gucci Equilibrium has the capacity to convene and unite a community of voices to help navigate the way forward,” said Marco Bizzarri, President and CEO of Gucci.
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Defined by two pillars: People and Planet #GucciEquilibrium is @gucci’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves. Discover more on the new #GucciEquilibrium site through link in bio. @alessandro_michele Illustration by @mp5art
Gucci Equilibrium was originally founded in 2018 as a way to ignite and bring together a community of voices to engage in conversations surrounding today’s most critical topics; climate action, social justice, and the fight for a more equitable world. Comprised of motivated, inclusive, conscious, and curious individuals, the new Gucci Equilibrium digital platforms will highlight the words of diverse leaders, organizations, and talents.
At the forefront of it all, though, is taking a stand on the issues that define the way humanity treats the world and each other, in turn encouraging experiences and ideas that will make transformative change.
“Gucci is driven by the issues that are fundamentally influencing and creating our collective future. It is paramount that we build this future to be more equitable, where injustice and discrimination in all their forms are not allowed to prevail,” Bizzarri said.
“In light of current events, our unwavering commitment to combat racism and fight for equality is now even stronger,” the Gucci CEO and president said. “As a company, we will continue to focus on generating positive change for people and for nature across our business.”
Using People and Planet as the two definitive sections of Gucci Equilibrium, the platform goes to emphasize the commitments and actions Gucci has been implementing in the past few years—reducing it’s environmental footprint, protecting nature, and supporting people’s rights and inclusivity. The House ultimately aims to impact systemic change on a broad scale, from the Gucci Changemakers’ community fund and scholarship programme that creates opportunities for those underrepresented in the fashion world, to calling for climate leadership from across sectors with the CEO Carbon Neutral Challenge.
In terms of Gucci’s own carbon neutral efforts, the House released their Environmental Profit and Loss results, staying transparent with their progress towards becoming more sustainable. Compared to 2018’s results, “Gucci reduced its overall [carbon] footprint by 21% and decreased its [greenhouse gas] emissions by 18% year-over-year, relative to growth (2015 baseline),” they said in the announcement.
Gucci said this was made possible through “Increasing the use of recycled raw materials and organic fibres in its collections, and incorporating responsibly sourced precious metals in hardware and jewelry, like 100% ethical gold for jewelry; extending sustainable processes and manufacturing efficiencies, such as Gucci Scrap-less for leather and Gucci-Up for circularity; switching to green energy, whereby Gucci has reached 83% renewable energy for its stores, offices, warehouses and factories with a 100% target by the end of 2020.”
We live in a time where climate change accelerates each year and minority groups continue to protest against the systemic racism they encounter, thus Gucci Equilibrium could be an essential example for other labels with it’s stature to spark the change the world requires right now.