Gucci has taken its first steps in efforts to correct the racial scandal that occurred earlier this year. The fashion house has named Renée Tirado as Gucci’s Global Head of Diversity, Equity, & Inclusion, appointing her to lead the brand through a change of its global brand strategy, aiming to build a “positive corporate culture.” Props to them on the timeliness of their efforts to correct their wrong-doings.

Renée Tirado will use her new platform to ensure that social and cultural awareness is integrated throughout the brand, taking steps to advance gender equality initiatives and strengthening support for the LGBTQIA communities. Tirado, who previously worked as the Chief Diversity & Inclusion Officer at Major League Baseball, has a strong foundation to lead the change within the fashion house. She will oversee the implementation of new programs, including a Cultural Awareness Learning Program, Employee Resource Groups, Internal Global Exchange Program, and a Multicultural Exchange Program.

“I am in the business of making human connections that start with the foundations of inclusivity, respect, and diversity to ensure Gucci remains culturally and economically competitive,” Tirado said. “I am honored to join a company that puts these non-negotiable values at the forefront of their business model, not as ‘a nice to have’ but as a key component of its business strategy.”

This appointment will lead to growth and change, not only within Gucci but within the fashion arena as a whole. Gucci is setting an example by addressing their mistake and taking the appropriate steps to rectify it. Through Tirado, they will open the dialogue about racial and social issues that occur too often. She commented on this year’s scandal stating, “the timeliness of their response, the responsibility they took and thoughtful implementation around creating a comprehensive D&I agenda, including hiring this role, has set a strong foundation to rebuild trust.”

Gucci’s CEO Marco Bizzarri expressed his confidence in Renée Tirado’s position, articulating his hopes for a “meaningful change” which is needed within both the brand and the fashion industry. Her new position will allow her to make a positive impact on the fashion industry and aid in re-establishing trust. This will support growth opportunities while simultaneously maintaining mutual respect, and fostering conversation among all communities.