In a tribute to the 70th anniversary of Gucci’s legendary Horsebit 1953 loafer, the fashion house has introduced a new campaign featuring Paul Mescal and Xiao Zhan. 

Courtesy of Gucci

Both of these actors epitomize the timeless yet contemporary appeal of the Gucci loafer. The campaign captures them in a state of ease, donning the original design with effortless sophistication.

Introduced in 1953, the loafer was nothing short of revolutionary for the world of fashion, combining elegance and comfort to create the perfect fit for every wearer. Its defining feature was the horse bit design — a double ring linked by a single bar — that became synonymous with Gucci.

Courtesy of Gucci

The Gucci Horsebit 1953 loafer is known for effortlessly blending various fashion traditions, creating a unique statement piece within fashion’s history. It upholds its luxurious reputation with its impeccable quality and the ulitization of premium materials.

Versatility is the name of the game, with the loafer adapting seamlessly to various occasions, whether it’s a formal day at the office or a relaxed evening out. This quality mirrors the adaptability of the American outdoor lifestyle. The distinctive horse bit detail, which sits at the heart of the loafer’s design, pays homage to the classic British equestrian aesthetic. 

Shop Gucci’s Horsebit 1953 Loafer here.

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