Gucci Launches New Timepieces and Fine Jewelry Campaign

The luxury fashion house intermingles vintage with modern fine jewelry in their new advertising campaign.

Gucci is bringing vintage elements into modern luxury, launching a new campaign for its timepieces and fine jewelry. 


The campaign advertises timepieces from the G-Timeless and the Grip collections through a series of six evocative, warm-toned still life images. Versions of the Grip watch in steel, yellow gold PVD, and grey PVD are showcased alongside the Grip chrono in close-up shots showing the fine watches.

Various G-Timeless styles appear as well—the slim watches with a silver sun-brushed or pink lacquered dial are Swiss-made automatic timepieces, adorned with Gucci’s signature bee motif.

Additional shots from the new campaign focus on the house’s fine jewelry from the GG Running, Gucci Flora, and Lion Head collections in yellow or white gold with diamonds and precious stones.

Rings, necklaces, bracelets, and earrings from the collections are displayed on a variety of vintage surfaces, from plush velvet to antique wooden furniture, highlighting their delicate and fine bodies, gemstone embellishments, and modern silhouettes.

The new advertising campaign is shot by Colin Dodgson and art directed by Christopher Simmonds. Shop Gucci timepieces and fine jewelry on their website.

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