Gucci Presents: The Hacker Project Pop-Ups

Gucci Presents: The Hacker Project Pop-Ups

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Gucci Presents: The Hacker Project Pop-Ups

Pop in to a Pop-Up near you this holiday season.

Pop in to a Pop-Up near you this holiday season.

Text: Alexa Shahrestani

Gucci’s 2021 holiday campaign adds music onto initiatives implemented by the House earlier this year to celebrate its centennial. Inspired by mixtapes, the campaign features four different worlds, each with its own set of select products and by a different photographer. The four realms highlighted are The Hacker Project, Horse Racing Motifs, Gucci Lifestyle and Décor, and New Year’s Eve.

Beginning with The Hacker Project, this holiday season Gucci is opening a brand-new series of Gucci Pop-Ups. Under the direction of Creative Director Alessandro Michele, the Pop-Ups are dedicated to the Gucci Gift selection, and are intended to engage with clients and their communities.

The Hacker Project brings together the silhouettes and codes of Balenciaga and Gucci, and Pop-Ups are open now in New York’s Meatpacking District, Miami Design District Paradise Plaza, and Holt Renfrew Yorkdale, with pop-in locations at New York Fifth Avenue, New York Wooster Street, Gucci Beverly Hills, Gucci Chicago, and Costa Mesa South Coast Plaza.

For more information on the Pop-Ups, visit the Gucci website.

Credits: Creative Director: Alessandro Michele, Art Director:Christopher Simmonds, Photographer and Director: Harley Weir, Make up: Thomas De Kluyver, Hair: Paul Hanlon

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