The 1970s were a decade of boundless self-expression, where fashion broke free from convention to embrace individuality and bold experimentation. Anchored in a palette of earthy tones and vibrant accents, Gucci’s newly unveiled Pre-Fall 2025 collection captures the essence of this often-mythologized decade while infusing it with the House’s modern vision of luxury.

At the heart of the collection lies Gucci’s signature casual grandeur. Women’s silhouettes exude confident femininity, where tailored jackets meet menswear-inspired trousers, and accents like leather scarves and trompe-l’œil knits add layers of intrigue.

Men’s pieces redefine relaxed elegance: from oversized blazers to neck-bowed twill shirts, Gucci balances understated sophistication with playful ease.

The collection’s selection of outerwear elevates casual luxury, featuring GG Monogram shearling, grained leather jackets, and shaved velvet-effect shearling — all crafted with impeccable Italian precision.

The iconic Flora motif — created by artist and set designer Vittorio Accornero in 1966 — is a highlight of this collection, reimagined with a bandana-inspired twist. This historic pattern is modernized with equestrian elements such as horse bits and straps, highlighting Gucci’s legacy while embracing innovation.

Other reimagined classics like the Jackie 1961 and Blondie bags have also been updated with contrasting materials and textures. The new Gucci Softbit introduces a minimalist take on the Horsebit design. Chunky loafers for women and studded penny loafers for men ground the collection, while bold jewelry and gradient sunglasses add a final flourish of ’70s-inspired drama.