For the fall/winter season, Gucci’s new campaign is representing London in the most fashionable way. The house’s latest release, titled “We Will Always Have London,” is a love letter to the designs of the house and the city that gave late founder Guccio Gucci inspiration for his earlier collections. 

The visuals, shot against the backdrop of the city, capture the campaign’s protagonists including Debbie Harry, Kelsey Lu, Alaato Jazyper, and Yanan Wan, in a cinematically intimate light—giving a sneak peek into the lives of each person captured. Award-winning photographer and filmmaker Nan Goldin directs the exclusive film, bringing her own unique vision to the project. 

The imagery within the campaign itself is nothing short of magical, with shots of Harry inside a cab holding her beloved furry companion inside cabs, to vintage-looking flicks of a model’s reflection in an antique mirror. Either way, the images stick with the viewer, ultimately establishing Gucci’s designs as undeniably timeless.

Also featured in the campaign is Gucci’s Cruise 2025 ready-to-wear collection, combining both bold and subtle contrasts to celebrate the beauty of opposition. From luxurious textures to embroidered embellishments, delicate laces, and precision-cut outerwear, this collection is a must-see for anyone looking for a chic look. So, if you’re looking to elevate your style (or cosplay as a London native), the Gucci “We Will Always Have London” campaign is a must-see.