Gucci Unveils Adidas Collaboration at Milan Fashion Week

The Italian house debuted its latest joint offering as a part of its ‘Exquisite Gucci’ Fall/Winter 2022 collection.

Italian luxury label Gucci loves a high-profile fashion collaboration. Whether it be outerwear-inspired pieces designed with The North Face or glittering ready-to-wear and accessories made in tandem with Balenciaga, Creative Director Alessandro Michele isn’t one to shy away from making a statement.

This season was no different as the Italian house teamed up with Adidas for a dynamic collection crowded with ’70s-inspired, sportswear silhouettes. From skin-barring corsets boasting the signature Adidas trefoil motif to oversized totes and equestrian-style caps, the two powerhouses made sure to blend house codes in a way that was equally desirable as it was current.

Shown just steps away from the brand’s Milan headquarters, the show opened with Michele’s signature suiting—double breasted blazers, pronounced shoulders, flowing trousers—complete with a subversive twist. Against the show’s reflective backdrop and violin soundtrack, models appeared as if they were plucked from the floors of a late ’70s discotheque.

Not only focusing on tailoring, athletic silhouettes dominated the collection in the form of track-suit inspired dresses and fit-to-perfection corsets complete with Adidas branding. Too, Michele’s pattern play was on full display, seen in the brightly colored checked suits, mismatched plaids, and oversized fair isle knits that were haphazardly layered over other Fall must-haves.

Aside from Michele’s thoughtful ready-to-wear, show attendees included a who’s who of fashion insiders, influencers, and big shot celebrities. Longtime friends of Gucci like Serena Williams, Jared Leto, and none other than Rihanna herself caught a glimpse of the collection. The newly announced Mom-to-be arrived with A$AP Rocky and was decked out in a baby bump-revealing top, low-rise trousers, a plush purple overcoat, and a glittering silver headless. A maternity outfit for the ages.

Along with Adidas influences, Michele returned to Gucci’s storied archives as inspiration this season. Horse-bit buckles were ubiquitous throughout the collection while elements of fetish—latex, sheer bodysuits—added Gucci’s notorious over-the-top sex appeal. Coupled with the Italian designer’s mismatched styling, the collection certainly developed a slew of fashionable archetypes.

Toward the tail end of the collection, strong-shouldered suits morphed into romantic evening dresses and fur-trimmed coats donning loud patterns. And to drive home the hype that Gucci x Adidas is destined to receive, a ‘bride’ sporting a black turtle neck dress with a deep red corset closed the show. And of course, her tulle veil was attached to a trefoil hat.

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