Gucci Unveils Spectacular Gucci Garden During Pitti Uomo

Gucci Unveils Spectacular Gucci Garden During Pitti Uomo

Gucci is going back to their Italian roots in their new exhibition.

Gucci is going back to their Italian roots in their new exhibition.

Text: Erin McDowell

There's no other way to put it — Gucci dominated 2017. From awe-inducing collections to a decor line, Gucci has set itself apart from the crowd with their innovative designs and exciting collaborations. Now, everything you love about the fashion house is culminating in one brand exhibition. Today, the Gucci Garden--which includes the osteria, boutique and galleria curated by Maria Luisa Frisa--will be a permanent fixture at the historic Palazzo della Mercanzia in the heart of Florence. Going back to their Italian roots, Gucci will offer a store featuring limited-edition products and a restaurant led by Italian Michelin-starred chef Massimo Bottura during Pitti Uomo.

From the neon artwork of an eye, one of their new Gucci Garden logos, to the exquisite furnishings of the restaurant, Gucci Osteria, the designers of the brand space aimed to reflect Gucci's past, present, and future. Curator and critic Maria Luisa Frisa worked with creative director Alessandro Michele to bring the space to life, honing in on the elements of Gucci that make the brand so iconic. ‘The past is very much part of the present at Gucci, which is perfectly in keeping with Alessandro’s idea of the brand, and indeed his attitude to Florence, Gucci’s home, which he sees as a city where history is still vibrantly alive", Frisa said of the collaboration.

Gucci Osteria will feature a reimagined menu by Bottura, including twists on traditional Italian dishes influenced by Bottura's travels abroad. Among Gucci Garden's merchandise are exclusive creations sold on-site such as silk bomber jackets adorned with the Gucci Garden logo, luxurious brocade items, and many more items exclusively sold at the boutique. Click through the slideshow to step inside the Gucci Garden.

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