Gucci Takes Us On A ‘Utopian Fantasy’ For SS18 Campaign

Gucci Takes Us On A ‘Utopian Fantasy’ For SS18 Campaign

The illustrated series features mermaids, Snow White and Ophelia as depicted by artist Ignasi Monreal.

The illustrated series features mermaids, Snow White and Ophelia as depicted by artist Ignasi Monreal.

Text: Danielle Combs

2017 has seen Gucci create some epic campaigns, taking purveyors and fashion fans alike on a journey through an intergalactic dimension with Gucci-fied aliens, breakdancers in Northern Soul, and now, utopia. The Italian fashion house just unveiled their latest SS18 campaign, created with the aid of Spanish artist and illustrator Ignasi Montreal, entitled 'Utopian Fantasy,' an unorthodox and photography-less fashion campaign with a mythical depiction of hyperrealistic-meets-surreal art.  The illustrations take us on a tour through the elements of earth, sea and sky—from mermaids lost at sea in sheer dresses to a group of Gucci girls floating above the clouds.

Unlike the fabled brand’s semi-traditional campaigns, this time there are some famous artworks that you may recognize like Van Eyck’s “Arnolfini Portrait”, Bosch’s “Garden of Earthly Delights” or “Ophelia” by John Everett Millais. With no shortage of creativity, Gucci’s latest endeavor has proven to be another notch on the brand’s rapidly growing belt.

Click through the slideshow to see how the SS18 campaign came to life.

Credits: Photos courtesy of Gucci

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