Gucci Vault Materializes With Pop-Ups In NYC and LA
Dedicated to Palace, the house’s Vault opens its doors–transcending its form, leaving all its boundaries behind
New York City:
49 Howard Street, New York, NY 10013
9006 Melrose Ave, West Hollywood, CA 90069
For the first time since its inception back in September 2021, Gucci’s experimental online branch, dedicated to the Palace Gucci collection, has officially launched their brand new line of ephemeral stores in New York City and Los Angeles. Transcending its form, the initiative marks the first time Palace allows another creative to reconfigure its flagship stores, in a reversal of perspectives echoing Gucci’s invite to Palace to experiment with its own codes. On October 21st, the takeover locations – NYC and LA – officially opened their doors to the public, showcasing the results of the impossible conversation between the two brands. In an immersive environment reflecting Gucci’s unconventional approach to luxury fashion, Vault leaves all boundaries behind.
We speak Vault. The creativity of the revolutionary – and dedicated – pop-ups and Palace store takeovers reflects the fashion house’s free online space shaped and defined by experimentation allowing for a constant flux of ideas and sources of inspiration. Embodying its role as the perfect container to host and enable this special meeting and melding of approaches, Vault exceptionally assumes physical form translating its unequivocal artistry into kaleidoscopic setups, with unique brightly colored hypnotic patterns also found across pieces of the collection – welcoming visitors in this mind-revealing environment.
Materializing soon on earth, the collection encompasses accessories and clothing for all genders. The Gucci Horsebit loafer is enriched with a Palace ‘P’ charm, an emblem that also infiltrates Gucci’s iconic monogram canvas in a literal overlapping of identities; duffles are reshaped in the pyramidal form of the Tri-Ferg. Likewise, Palace’s staples – soccer tees, denim, and tracksuits – are contaminated with Gucci’s codes in a dichotomous melding of both brands’ personae. Reflecting the diverse experiences within Vault, the Palace Gucci collaboration extends beyond clothing to include a duo of unanticipated items. Palace’s obsession with motorcycle culture ignited a never-before-seen partnership with Moto Guzzi, thus sparking a sizzling limited-edition of the iconic V7 motorbike of 50 pieces. In a nod to the name and notion of “Vault,” ten dual-branded Palace Gucci safes are also available worldwide.