With some fun news for November, Gucci’s upcoming collection, titled OUVERTURE of Something that Never Ended will be presented through an eponymous seven-episode mini-series. Under Creative Director, Alessandro Michele the episodes will be screened during the week of GucciFest — the brand’s innovative digital fashion and film festival.

Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michel, episodes will be released daily throughout the course of the festival, scheduled from November 16th to 22nd. The camera follows multi-hyphenate Silvia Calderonia through a daily routine in the stunning European city.

As Gucci’s muse, Silvia encounters other international talent and Friends of the House that make cameos including Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han. Continuing with Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz, and Florence Welch.

Excitingly, the presentation will gradually reveal the collection day by day. Giving viewers a reason to tune in throughout the whole festival, GucciFest will also be screening fashion films that celebrate the works of fifteen upcoming young designers. Alessandro Michele is proud to have picked these emerging designers and V is excited to see all of the collection showcased across the digital platforms of GucciFest. See the official brochure, below: 

Broadcast from November 16th to 22nd on YouTube Fashion, Weibo, Gucci YouTube, and embedded on the dedicated site Guccifest.com.