Long gone are the days where we glamorize the idea of beauty with perfect hair, teeth, skin and body with unattainable standards that may make us feel lesser-than. We’ve reached a milestone where we celebrate our physical imperfections with an unapologetic smile. Leave it to Alessandro Michele, the creative director of Gucci to stretch that energy through the filter of his world beyond fashion and into beauty.

This past weekend, the long-awaited makeup line that’s been aching for his touch launched with a campaign lensed by Martin Parr featuring mischievous smiles of Dani Miller, lead vocalist of punk band, Surfbort along with models Mae Lapres, Achok Majak and Ellia Sophia Coggins.

“The idea of the campaign is to create a representation that is close to reality with a humanized point of view, however seemingly strange. But the strangeness is human so it’s beautiful. The shots by Martin Parr are like bullets; they are direct, dry, and then they are inclusive because these women are wearing makeup in a very liberating way,” said Alessandro Michele.

The first glimpse of the Gucci’s makeup line begins with 58 shades of lipsticks with a textural range of balms, sheers and satins encased in art deco etchings, floral motifs and a jewel-toned blue that brings us back to the golden era of Hollywood while reflecting the aesthetic codes of Gucci.

If you ask Gucci’s Global Makeup Artist, Thomas de Kluyver what product he’d bring to a deserted island, you’ll be met with an eye roll. But if he must, we’d imagine he’d bring Rouge à Lèvres (satin finish) in Crystal black. It’s a sheer black bullet for your lips that can be drawn and smudged over your lids. Think of it as the all-in-one that could smoke up any given day or night disguised as just a lipstick.

Teasing us with drops, the lipsticks are available now on gucci.com and the Saks Fifth Ave flagship in NY.