In the “Where Light Finds Us” campaign, Creative Director Sabato De Sarno and director Xavier Dolan delve into the interplay of light, shadow, movement, and stillness. Actors Yara Shahidi and George MacKay inhabit a quietly transformative moment, revealing the beauty of human connection through subtle gestures and fleeting glances. Sunlit spaces become portals of possibility, merging the familiar with the dreamlike, where everyday details take on a transcendent glow.

De Sarno describes this collection as “a celebration of humanity in its most vivid and tender forms,” capturing authenticity rather than mere spectacle. Lightweight fabrics balance structured silhouettes, while luminous hues and unexpected color accents add an element of surprise. Each piece is crafted to celebrate personal freedom, turning daily wear into an act of self-expression. A standout accessory, the reinterpreted Bamboo 1947 bag, bridges Gucci’s rich heritage with a modern sensibility, symbolizing the House’s ongoing dialogue between past and future.

Under Dolan’s guidance, the campaign invites viewers into a sensory experience where light itself acts as a narrative force. By illuminating vulnerability and genuine emotion, “Where Light Finds Us” honors the fragile, fleeting instances that define our shared humanity.