Chart-topping Latin and Reggaeton musician J Balvin and GUESS have teamed up once again as their second collection runs parallel to Balvin’s new album ‘Colores, which is due out in March. The campaign was set in Balvin’s hometown of Medellín, Colombia and features Balvin and fans about the city’s colorful streets. 

“It has been very exciting to shoot the campaign in the city where everything started for me, to have this huge global campaign with GUESS and spotlight the vibrancy of the people and culture of Medellín,” Balvin said. “It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.”

Early access to the collection is available through pop-ups in Chicago, Los Angeles, Miami, and New York from March 20th to the 22nd before the official launch on March 27th.