GUESS Drops Breast Cancer Awareness Capsule Collection
In partnership with the Get In Touch Foundation, two capsule collection eyepieces and a new watch are supporting breast cancer awareness.
With a new eyewear capsule collection and watch, GUESS and the Marcolin Group are renewing their commitment to supporting breast cancer research and awareness for the fifth consecutive year.
In partnership with the non-profit Get In Touch Foundation, the iconic American brand is releasing two special edition glasses and one watch which will be available starting in October 2020, which is breast cancer awareness month, in GUESS stores, select opticians, and online.
The eyewear capsule collection features the GU7752 sunglasses, a bold statement look with feminine sleekness set in glossy black frames with pink detailing on the rear portion, a nod to the Get In Touch Foundation. The signature GUESS logo is set with a glittery triangle embellishment on the temples, and the symbolic pink ribbon for breast cancer serves as a rose gold metal embellishment on the temple tips.
The GU2835 eyeglasses, on the other hand, are the quintessential frames for the modern woman—feminine, squared and adaptable to any kind of face, these glasses feature a shiny black acetate frame with a hint of pink on the rear portion and matching triangle details and rose gold ribbon embellishments to their sunglass counterpart.
Both styles will come in a special edition pink case, and are available starting early next week.
GUESS is also releasing a special edition watch in partnership with the Get In Touch Foundation, the proceeds of which will go to raising breast health awareness and education about breast health initiatives.
The Get In Touch Sparkling Pink Analog Watch is feminine, flashy, and flowery—in a polished silver case with pink crystals, a Sun White Dial with pink accents and a white silicone strap and integrated case, the timepiece is simple, easy, and for a great cause.
It also features the Daisy Wheel logo icon on the center of the dial, a reference to the easy-to-use self-test tool provided by the Get In Touch Foundation. The watch retails for $95 USD and is available now on GUESS’s website.
Devoted to the essential mission of educating women of all ages to understand their bodies, get in touch with their health, and recognize changes through the use of safe tools for proper breast self-examinations (such as the Daisy Wheel), the Get In Touch Foundation will also be receiving a donation from Marcolin USA in a show of support for the initiative and Sequel will be donating 20% of the sale proceeds to the Foundation.