GUESS FINDS A NEW GROOVE

GUESS FINDS A NEW GROOVE

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GUESS FINDS A NEW GROOVE

GUESS’ collaborative FRIENDSWITHYOU capsule perks up the wardrobe staples that are perfect for downtown days.

GUESS’ collaborative FRIENDSWITHYOU capsule perks up the wardrobe staples that are perfect for downtown days.

Photography: Marie Tomanova

Styling: Aryeh Lappin

Text: Sam Tracy

This feature appears in V130, now available for purchase. 

When GUESS was thinking about its next creative endeavor, it had one thing in mind: cultivating a sense of fun creativity. And its latest artistic alliance with the L.A.-based art collaborative FriendsWithYou nails it.

The eye-popping capsule is a kaleidoscope of color, with an 81-piece lineup of colorful silhouettes. (Snap up the rainbow-striped cropped polo, an imaginative combination of an ‘80s color palette and ‘90s golfer chic—it’s sure to be an instant sellout.)

In a collision of combined aesthetics, FriendsWithYou lends its spirited trademark doodle, Little Cloud, as the collection’s keystone, symbolizing light and serenity in tune with the artist duo’s motto of “Magic, Luck, and Friendship” “We want our clothes to provoke a sense of celebration,” says GUESS Brand Partnerships Director, Nicolai Marciano.

GUESS x FriendsWithYou reinvents genderless closet staples in a rainbow fusion of reds, oranges, and blues. We’re talking tees, form-fitting terry cloth shorts, and cozy hoodies. Naturally, GUESS’ quintessentially cool matching denim sets come in brand-new styles—perfect for daytime chilling and after-dark escapades.

Credits:

Makeup Akiko Owada using Chanel Beauty Hair Gonn Kinoshita (The Wall Group) using Amika, Models Kristen Coffey (IMG), Sharon Osterbind Shoes (worn throughout) Dr. Martens

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