Guess USA presents their FW25 collection inspired by a nostalgia for vintage Americana. Set in a gritty dive bar, the campaign portrays the denizens of the rock’n’roll scene in downtown Los Angeles and reminisces on the brand’s past tantalizing imagery.

The collection blends material innovation with creative artistry, introducing looks that embody the party girls of the past. Outerwear spans from patchwork animal print bomber jackets and fluffy faux fur to shearling coats that pay tribute to Penny Lane’s iconic wardrobe.

Inspired by the crinkled look of jackets pulled directly from the brand’s archives, the collection presents trenches, micro miniskirts, trousers, and trucker jackets made with a rustic cracked leather, produced using an innovative leather technique.

Looks are intentionally worn in to convey a night out well spent, with heavily distressed knitwear, scuffed belts, and denim seemingly tie-dyed with oil. Frayed patchwork looks purposefully burnt, while a yellow velour tracksuit is deliberately dirtied.

The brand’s iconic vertical G emblem is re-introduced in belt buckles and placed largely across denim miniskirts. Looks are finished off with high-heeled boots coated in weathered shearling and bags with studded metal embellishments.