GUESS JEANS U.S.A. Unveils Farmers Market Collection

GUESS JEANS U.S.A. Unveils Farmers Market Collection

GUESS JEANS U.S.A. will host the GUESS Farmer's Market and launch a nostalgic capsule collection.

GUESS JEANS U.S.A. will host the GUESS Farmer's Market and launch a nostalgic capsule collection.

Text: AJ Longabaugh

In an exciting move, GUESS JEANS U.S.A. is launching a capsule collection inspired by the '80s and '90s that celebrates the brand's roots. The new collection, made up of color-blocking and nostalgically linear garments, draws inspiration from California's thriving agricultural landscapes, sunshine, and of course, sea salt breeze. Ranging from hoodies and tees to over-dyed denim and overalls, this vibrant collection screams as the upcoming summer's must have.

To launch the capsule collection, GUESS JEANS U.S.A. will host the inaugural Farmers Market. The market will function as a pop-up marketplace hosting fashion, street, and lifestyle brands, as well as local growers that nurture rich varieties of fresh fruits, vegetables, and flowers year-round. The market's curator Sean Wotherspoon has invited both local and leading brands to participate, including Round Two, Pleasures, and Upmost. In addition, designer Darren Romanelli will support it with his new collection, DRx Romanelli x GUESS JEANS U.S.A. x Medicom [email protected]

The GUESS JEANS U.S.A. Farmer's Market in Downtown L.A. will be open to the public on May 5, 2018, with an accompany Cinco de Mayo event including food, entertainment, and skate ramps. The capsule collection, with prices ranging from $60-80, will be available onsite, as well as online at guessjeans.com. Click through the vibrant selection of tees in the gallery below and register now for this refreshing launch.

Credits: Images courtesy of GUESS JEANS INC.

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