Guess Jeans is throwing it back to the ’90s, and Allen Iverson is leading the comeback, repping their iconic team emblem as he once did before. The basketball trailblazer has found his way back to Guess Jeans’ court, dusting off the classic logo tee for an all-new capsule collection.

Courtesy of Guess

The perfect pair—two icons synonymous during their time, yet leaders in their respective industries—are back for their unexpected collaborative resurgence. Releasing alongside the Prime Video documentary, Allen Iv3rson, Guess Jeans is dipping into Sports Illustrated‘s ’90s archives, recounting a time when Iverson sported the label’s triangular logo on his chest. The capsule collection of five T-shirts features portraits from the legendary 1993 photoshoot—reigniting their partnership with a fresh flame for a new generation.

First pictured as a young talent on the rise, now a mogul of his sport, Iverson is the blueprint for athletes today. His on-court fearlessness, paired with his off-court authentic style, redefines the athlete as a cultural tastemaker.

The collaboration is available now at select GUESS JEANS retail locations and online on Guess.com.

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