GUESS Launches Pink Timepieces Supporting Breast Health Awareness

The luxury brand has partnered with the Get In Touch Foundation for over 9 years now.

Partnering with The Get In Touch Foundation, GUESS Watches is launching a capsule collection to promote breast health education. Featuring two fashion-forward timepieces, both sporting breast cancer pink, the capsule collection is a limited opportunity to show your support for breast health awareness. And, from August 1st to July 31st, GUESS will be donating 20% of the sale price of purchases to the Get In Touch Foundation. 

Image courtesy of GUESS

The collection itself features two limited edition timepieces. The Sporting Pink, which retails at $125, is a high-quality sports watch with a pink frame and band. Baby pink detailing also covers the hands and numbering of the watch. The Sparkling Pink, which retails for $135, is your more standard luxury watch. With a silver-tone frame and mesh band, the breast health connection comes from a pink watch face. A crystalline snowflake design provides a sense of opulence to the watch. Both are beautiful additions to anyone’s watch collection and espouse an important message. 

20% of revenue from the collection will be contributed to the Get In Touch Foundation, an organization that fights for greater awareness of breast health issues. Along with medical professionals, the foundation created the Daisy Wheel, an easy breast health self-examination tool. The Daisy Wheel is currently free to school nurses and educators and has reached over one million students. The foundation also created a syncing Daisy Wheel app, which provides an easy instructional for usage and sets a notification schedule for regular self-examination. 

Image courtesy of GUESS

After 9 years of partnership, GUESS has thoroughly demonstrated its commitment to fighting breast cancer and spreading breast health education. The 2022 capsule collection provides a sleek, stylish way to show your support, connecting the fashionable consumer with an easy way to do good. 

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