GUESS Originals Is Getting Tropical For Their Spring 2022 Collection
Sunny days, ocean waves, and beach trips are on the horizon.
As springtime peaks around the corner, GUESS Originals is bringing out the warm weather essentials covered. For their Spring 2022 campaigns, the brand is creating an entirely new collection for the Originals line, and adding updates to its essentials line, the GUESS Originals Kit Program.
Inspired by the laid back lifestyle of Palm Spings, the GUESS Originals collection emulates the vibrance of the desert. Through desert colors, sun-bleached denim, pastel colors, and vintage wash treatments, the spring collection brings spring time to your closet. Argyle, florals, and hand-drawn graphics are the key fabrics, adding a sense of vintage to the modern day.
The main focus of the range is on the denim, as it’s the heritage piece of the brand. The iconic GUESS Originals denim gets a colorful makeover with neon colors and floral prints. The collection includes key items, such as t-shirts, cardigans, sweatshorts, and polo shirts, that are available in men’s and women’s styles.
For the GUESS Originals Kit Program, the brand has refreshed their essential pieces. Every item in the GUESS Originals collection has a core style, which is featured in the Kit Program. Seasonal colorways and patterns bring the core styles into the modern trends, and allows the program to release varying collections each season. For this edition, the program focuses on revamping the key styles of the GUESS Originals denim. The Carpenter pant is the main star, as it combines workwear and everyday wear in a way that expresses the personality of a GUESS consumer. Other items from the Kit Program include tops, bottoms, dresses, denim, socks, and hats.
The collection is available starting on February 17 in select GUESS retailers and on the company’s website. Drop 2 of the Spring 2022 collection will be available starting March 17.