GUESS Originals Launching Anna Nicole Smith Capsule Featuring Sydney Sweeney

GUESS Originals is launching and celebrating heritage of Anna Nicole Smith through a capsule collection featuring Euphoria and White Lotus star, Sydney Sweeney, as the face of the campaign.

The 32-pieces of men’s and women’s collection were designed by the LA-based artist Cali Thornhill Dewitt, who was active in the conception of the collection and helped create the 2018 “Did you Miss Me?” Anna Nicole Smith Guess Originals Capsule, inspired by the GUESS renowned imagery.

The campaign recreated images never seen before from previous Anna Nicole Smith shoots from 1992 taken by Daniela Federici. The collection, inspired by hues of the ocean from the original 1993 Miami photoshoot by Wayne Maser, is featuring teal as a core color which are combined with classic tones of black, white and red.

This capsule is true to Anna’s legacy and reflects the zeitgeist of the 90s GUESS trend, the one which brought us an eclectic fashion sensibility.

It is in Malibu, California, that the new campaign was shot, by Kenneth Cappello with the creative direction by GUESS’s Brand Partnership Director, Nicolai Marciano.

“Anna Nicole Smith is essential to ‘90s fashion. Anna’s legendary beach shoot revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue to celebrate one of the most iconic GUESS Girls with a new generation,” Nicolai Marciano added.

Short-sleeves tees, sweatshirts, crewnecks, hoodies, bodysuits, matching denim jackets and pants will be filling the collection. Made with a combination of water base and discharge inks, photo reel graphics from Anna Nicole Smith’s never seen before 1993 calendar are printed on a variety of tops and tees in both men’s and women’s capsules.

Assorted accessories like sunglasses, socks and hats will round out the collection and polish off each look.

The collection will be available on October 7, 2021, in selected GUESS retail stores and GUESS Originals pop-ups.

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