GUESS Takes Us Back to the '90s

GUESS Takes Us Back to the '90s

GUESS Takes Us Back to the '90s

Modern take on vintage Guess.

Modern take on vintage Guess.

Text: Laura Sanchez

GUESS Originals travelled back in time to the ‘90s. The collection reimagines styles from the GUESS vintage graphics to deliver a capsule that feels both modern and retro. The campaign was shot using film and Polaroids at a Palm Springs inspired bungalow. The photoshoot, directed by Nicolai Marciano, Director of Brand Partnerships and shot by photographer, Sam Dameshek, highlights vibes nostalgic of the end of summer accompanied by colors and hues that tie-in the transitional season. 

The GUESS Originals capsule features 24 men’s pieces and 10 women’s pieces. Striped tees are stand out styles with vertical and horizontal options featuring a variety of colorways. The other staples in this retro collection are an assortment of logo tees ranging in colors from green, salmon, tan, purple, black and white.

The men’s pieces include black and grey logo hoodies, coaches jackets, track jackets and nylon shorts that pair with the coaches jacket. Lastly, it wouldn’t be GUESS without a standout denim piece. For the Fall ’20 Collection,  there is  a  matching  black  denim  jacket  featuring  the  iconic  triangle  logo  combined  with  other branding from the archives. The pant is a Denim Cargo with a drawcord closure at the cuff. 

The 10-piece collection spotlights striped cropped tees, tanks, polos, and bodysuits. The YC collection also has a standout tracksuit in a mint and rose colorway. The women’s color palette blends together mixtures of softer hues and more neutral tones. 

Pricing for the collection ranges from $39 tees to the $128 track and denim jackets. The GUESS Originals Capsule Collection will be available on August 11 at GUESS stores and guess.com.

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