GUESS Teams Up With J Balvin For A Colorful Collection
Featuring tie-dye, stripes and color blocking prints in five key colors.
Just in time for Pride Month, GUESS has teamed up with global music superstar J Balvin for a capsule collection for men, women and kids — a first for the artist. The GUESS x J Balvin Colores collection takes the name and from Balvin’s latest album, weaving musician’s latest venture into a fashion capsule available Friday, June 19th.
The collection includes 29 pieces for women, 50 for men and 26 for kids — all featuring tie-dye, stripes and color blocking prints in t-shirts, sweatshirts, joggers, matching two-piece tracksuits, form-fitting bodysuits and denim pieces. The kids’ styles are available in sizes 4-12, and the label says it will continue to reach the younger generation by expanding its limited-edition kids’ offerings in the future.
The men’s collection also features the Colombia and prism prints offered in a button-up shirt, nylon short and jacket, as well as a bucket hat. Inspired by the country where the collection campaign was shot, the print blends together the five key colors that appear throughout the collection. Swimwear is offered for both men and women, alongside a variety of accessories such as socks, bags and boxer briefs.
Check out the campaign images in the gallery below: