GUESS U.S.A. Archive Program Releases Drop 003

GUESS U.S.A. Archive Program Releases Drop 003

GUESS U.S.A. Archive Program Releases Drop 003

Browse the collegiate-themed third drop from GUESS U.S.A.'s archive program.

Browse the collegiate-themed third drop from GUESS U.S.A.'s archive program.

GUESS U.S.A., which is the top-tier division of the iconic brand, pays homage to the designs and graphics of it's past while updating them through silhouettes, techniques, and fabrications. With this division of the brand, streetwear and '90s style fanatics alike get archive-themed essentials as the GUESS U.S.A. Archival Drop Program makes their releases a monthly product offering. The third drop, available today, is a 7 piece collection for Fall 2020, seeing tributes to collegiate and varsity aesthetics with crewnecks, tees, and shorts.

Nicolai Marciano, Director of Brand Partnerships at GUESS?, Inc. tells V exclusively, "The GUESS U.S.A. Archive Drop Program is a monthly product offering of exclusive styles for men and women. It’s a first for the brand and also the first time we really went deep into our archival graphics to repurpose them. It’s important for us to keep the heritage of the brand at the forefront, as we continue to elevate newer brand divisions like GUESS U.S.A. and GUESS Originals."

Archive Drop 001 saw light on Earth Day, timed perfectly with a t-shirt designed to emulate one from 1991 that read "Save the Earth" and it's proceeds going towards marine conservation. Also pulling graphics from 1991 was Archive Drop 002, it's classic Americana branded t-shirt featuring the "Legendary Authentic Style" design.

For Archive Drop 003, GUESS U.S.A. highlighted unisex staples; crewnecks of soft french terry embroidered with the "Campus Activities" heritage logo and jersey cotton tees that match alongside the collection's shorts.

Find the collection exclusively at GUESS U.S.A.'s website, and browse through it for yourself with the photos below.

UP NEXT

Alex da Kid Just Launched His Own Luxury Fashion Label, _by.ALEXANDER
The music producer gives us plenty of unique, tomboy-inspired looks.