Pride month is in full swing, and brands are lining up to show their support. Among them is Guess Watches which just launched their new collection titled Moment of Pride, a limited edition collection of 3 watches. Guess will be continuing to support The Trevor Project this month, a suicide prevention and crisis intervention organization helping LGBTQ youth.

The Trevor Project was founded in 1998 and has since grown to be the world’s largest suicide prevention organization for the LGBTQ community. With so many young people at risk, the Trevor Project offers a safe space for teens to talk to professionals to get help, as well as network with other young adults struggling with similar issues. Trevor also offers an educational program with resources about pro-LGBTQ legislation and the most effective ways to help LGBTQ youth in crisis. 

The collection includes three watches, all embracing the symbolic colors of the Pride flag. The watch is available in a gold strap with either gold or black engraving for a classic, elevated look.  For a sportier option, there is a white silicone band lined with the eleven Pride Flag colors. 

Guess will be donating $25,000 to The Trevor Project, which provides free, 24/7 crisis hotline service to LGBTQ youth at risk of suicide. GUESS Watches will also show The Trevor Project’s research, innovations in technology, and advocacy efforts, as part of their public training programs in-house. 

“We are proud to continue our partnership with The Trevor Project to help expand the reach and awareness of their life-saving support for the LGBTQ youth. The GUESS Watches #MomentofPride collection is a true celebration of inclusivity and individuality. Together we can embrace, educate, and empower others to feel supported and safe” – Ann Marie Santo, VP of Global Marketing.

Retailing at $150 each, the Moment of Pride collection is now available on GuessWatches.com.