A sense of nostalgia has yet again overcome the fashion zeitgeist as of late. Vintage and thrift shopping has surged, and customers yearn for Y2K vibes and garments that feel reminiscent of the past. For Winter 2026, GUESS USA leans into this obsession with their reimagined Americana collection. Denim that looks worn and distressed, leather that’s been loved, knits and layers create a personal, curated look that feels thought-out yet still free in expression. Inspired directly by vintage Americana, the clothes embrace what it means to live naturally, relaxed and unpolished. 

Led by Nicolai Marciano’s design and Eli Russell Linetz’s photography direction, the collection emits a lived-in aesthetic, just like classic vintage. GUESS USA continues its modern, individual, distinctive, and expressive look for Winter 2026 using denim and leather as the main character, combined with construction, texture, and ease. The clothes tell a story of their own, as vintage so often does. 

Menswear is reminiscent of American workwear that showcases military and aviator silhouettes. The Printed Canvas Trucker Jacket and Vintage Leather Bomber are stars of the show and would look great styled beside the timeless womenswear. Nodding to nostalgia and a rock-and-roll aesthetic that never goes out of style, the womenswear garments bring in denim, leather, suede, fur, and lace combined with a sense of softness. Distressed denim and delicate finishes create strong femininity, which is easily paired with the ever-so-iconic Claudia bag.