Haider Ackermann’s third Snow Goose by Canada Goose collection lands like a warm breath at the beginning of winter. Shot by Tim Elkaïm, the campaign pairs iconic Willie Nelson with actor and artist D’Paraoh Woon-A-Tai, a cross-generational duo united by their reverence for the natural world and a shared commitment to its protection.

Courtesy of Canada Goose

Alongside Tasha Tilberg, Stevie Sims, and Connor Newall, the cast embodies the collection’s beating heart. Ackermann flips Canada Goose’s Arctic heritage inside out…literally. Linings shift outward, quilting reverses, and technical fabrics take on a new warmth and fluidity. The palette drifts between Fluorescent Mint Green, Ice Lavender, and Marine Earth Blue, their serenity broken up by earthy browns and blacks. Reflective elements catch and scatter light like frost under sunlight, creating outerwear that seems to breathe along with its wearer.

Courtesy of Canada Goose

For Ackermann, winter holds its own rhythm. “I wanted this collection to breathe, to move with the rhythm of life that persists beneath the cold and captures the pulse of life in the cold,” he says. Nelson’s presence, he adds, brought a raw honesty that grounded the entire vision.

Courtesy of Canada Goose

The story culminates in Churchill, Manitoba, where Ackermann will lead a four-day expedition, a homage to the land that shaped Canada Goose.