Hailey Baldwin is Adidas and JD's First-Ever "Style Creator"

Hailey Baldwin is Adidas and JD's First-Ever "Style Creator"

"Creativity is what drives me."

"Creativity is what drives me."

Text: Tess Garcia

Thanks to her recent engagement to Justin Bieber, Hailey Baldwin has been the subject of public scrutiny over the past few weeks. Today, however, the model is making fashion headlines for her career, rather than her personal life; she has been named the first-ever "Style Creator" for Adidas and UK retailer JD.

Baldwin, who is has been featured in campaigns for both brands, will now take on a more collaborative role, becoming the lead creative voice for Adidas Originals' fall/winter 2018 campaigns at JD. According to Harper's Bazaar, fans will receive a sneak peek into her creative process via JD's social channels and website.

“I’m so excited to be Adidas and JD’s first ever Style Creator,” Baldwin said in a press release. “Creativity is what drives me- I love starring in campaigns but being able to direct and have creative control is what I am most passionate about. I’m so inspired by UK style, its where so many trends originate, and I want my work to be a real fusion of my favorite parts of UK, LA and New York street style culture. I cannot wait to share what I have planned for you guys!”

We can't wait to see what tricks the bride-to-be has up her sleeve.

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Credits: Image via JD and Adidas

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