Hailey Rhode Bieber is officially a Youtuber. After struggling through a “freaking mouthful” of name combinations, the model introduces her new channel, which will include content from skincare routines to travel blogs to collabs with friends like fellow model Kendall Jenner.

Bieber was inspired to start a Youtube channel after filming for her husband Justin Bieber’s Youtube docuseries Seasons, and looks forward to showing more of her personality online. “I’m excited for people to get to know Hailey for Hailey,” she said.

Alongside lighthearted challenge videos and makeup tutorials, Bieber is looking forward to discussing topics close to her heart like her faith, mental health, and political views – she encouraged voter turnout in V’s Thought Leaders issue.

Since her launch, she has shown off her luxe skincare secrets, including Wander Beauty’s gold undereye masks, Biba Los Angeles plant stem cell peptide serum, Zena Foster’s sonic gold beauty bar, and Elta MD tinted sunscreen.

In her latest video, Bieber has played Never Have I Ever with Kendall Jenner in her palatial bathroom. The duo spills secrets while making mac and cheese and throwing back shots of Jenner’s hotly debated 818 tequila.

Stay up to date on Hailey Bieber’s latest antics by subscribing to her channel here.