Hailey Bieber Named New Face Of Levi’s

Hailey Bieber Named New Face Of Levi’s

22-year-old Hailey Bieber rocks a 146-year-old style.

22-year-old Hailey Bieber rocks a 146-year-old style.

Text: Czar Van Gaal

What's more American than blue jeans and Hailey Bieber? In honor of the original blue jean's 146th birthday, Levi’s has tapped Bieber to front a new campaign. The latest riff on the OG blue jean, commonly known as Levi’s 501s, the commemorative collection ranges from skinny to short-short 501 styles—all stamped with their very own "Hailey" patch detail. 

Despite the 501 style's deep roots in workwear, the collab arrives in time for summer carnival. "Levi’s® wants everyone to get out and customize 501®s for festival season collection," said the brand in its release. As the Hailey x Levi's campaign, shot by Karla and Matthew Welch proves, workwear and "working it" are hardly mutually exclusive.

501® Original Fit Jeans in Lovefool, Levi's® Graphic Cropped Tee Shirt in Washed Neon Pink
501® Original Fit Jeans in Lovefool, Levi's® Graphic Cropped Tee Shirt in Washed Neon Pink2
Levi's® Clover Shirt in Floral Sachet Pink Print, Levi's® 501® Vintage Shorts
Levi's® Customized 501® Metal Buttons Shorts in Dark Pacific, Levi’s® Made & Crafted Boy Tee in Bright White
Credits: Images Provided Courtesy Of Levi’s

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