“How did you know?” For this season, we are going for nothing less than a “WOW” factor. From sneakers and socks to cologne, tech and all things health, optimize this holiday season as the time to usher your man into his best and brightest self. If you’ve scored yourself a fellow sneaker fiend, look no further for certifiable luxe-brands like Axel Arigato have underlined some of this season’s hottest designs engineered to elevate his vibe from ordinary to icon. While for cologne, we opt for the perfect scent to complete the suiting ensemble. Not too daunting but not too light; not too woody, but not too floral. We’ve gathered signature scents sure to evoke self-possession and exude conviction. Though, if your special someone isn’t a fashion fan or a scent fanatic but rather dabbles in the tech arena, Apple and other industry heavyweights prompt the perfect additions to his electronic compilations. Even in tricky situations where he doesn’t fit in any of those categories – because let’s face it, men can be sometimes be a bit of an enigma – we’ve complied some fitness essentials for those who prefer to moonlight in the health and wellness space.

Must-Have Sneaker Picks

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Axel Arigato Marathon Dip-Dye Runner

Every pair is unique. These iconic sneakers are constructed from a white base dyed as a finished shoe using an immersion technique.

$405, Axel Arigato

Adidas Forum 84 

First worn by pro Basketball ball players in the ’80s, the Adidas forum the iconic shoes start to fuse with heavy skate vibes.

$110, Adidas

New Balance Distressed Suede and Mesh Sneakers

The house re-works its archival ‘2002R’ sneakers with ‘deconstructed’ scalloped panels to create the illusion they’ve been trapped in time since the style’s debut.

$180, Mr.Porter

Sock Essentials

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Naadam Essential Cashmere Socks

Signature cashmere socks barred from 100% luxurious and sustainable cashmere.

$80, Naadam

Casablanca White Casa Sport Socks

Designer calf-high knit stretch cotton and nylon-blend socks in white.

$40, SSENSE

Luxury Cologne

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Dior Sauvage

Smells Like: Bergamot, pepper, and amber-wood.

$165, Dior

Santa Maria Novella Tabacco Toscano

Smells Like: Bergamot, tuscan tobacco leaves, leather, amber, birch wood, cedar wood, guaiacum, sandalwood, musk, and vanilla.

$145, Santa Maria Novella

Hermès H24

Smells Like: Clary sage, narcissus, rosewood, and sclarene.

$107, Hermes

Givenchy Gentleman Reserve

Smells Like: Bergamot essence Italy and whisky absolute Scotland

$90, Givenchy Beauty

Speciality Tech Gadgets

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Apple Watch Ultra

The latest and greatest Apple Watch design featuring an aerospace-grade titanium case.

$799, Apple

Ray Ban Stories Smart Glasses

Take photos and videos hands free through a timeless frame.

$299, Amazon

Apple AirPods Pro (2nd Generation)

Reimagined to deliver up to 2x more active noise cancellation and personalized spatial audio.

$249, Apple

Renpho Eye Massager 

The Eye Massager 2 integrates massage, compression, and vibration with the newly designed kneading massage-relieves headaches and migraines.

$65, Renpho

Health + Fitness Essentials

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Normatec 3 Legs

Dynamic air compression boots built to increase circulation, revive muscles, and reduce swelling.

$799, Hyperice

Theragun

A pocket-sized massager, offering Theragun quality muscle treatment with unparalleled portability.

$179, Therabody

Nike Transform Packable Running Vest

Can go from fanny pack to vest and back again with this versatile design perfect for storing essentials.

$119, Nike

Shakesphere Protein Shaker Bottle

Created with a revolutionary design, this bottle blends fruits and vegetables effortlessly with no blades.

$20, Shakesphere