Happy Socks Swim x David Hasselhoff Launch

Happy Socks Swim x David Hasselhoff Launch

Happy Socks returns with a capsule of vibrant summer essentials.

Happy Socks returns with a capsule of vibrant summer essentials.

Text: Emma Li

After releasing a successful men’s swim capsule last year, Happy Socks has launched a new selection of swimwear and beach essentials for men and women featuring David Hasselhoff. The collection offers limited-edition summer essentials including slider sandals, summer shades, beach towels, a beach bag, and a pool float. The products are offered in vibrant prints and patterns, as Happy Socks is known for turning everyday essentials into colorful designs.

The women’s swimsuit is introduced in soft materials for a sleek, comfortable fit. Each style features low-cut back, high-cut legs, and a round neck lined for a smooth, non-transparent look. The men’s swim short sports a mesh lining and an elastic waist with drawstrings to offer a relaxed fit during and after swims.

Acclaimed actor and chart-topping singer David Hasselhoff is renowned for his leading roles in Knight Rider and Baywatch. In the "Hoff's Day Off" campaign, Hasselhoff trades in his lifeguard swim shorts for The Hoff, a pattern that was tailor-made for him. Shot in a quirky ‘80s aesthetic, the campaign features the actor vocal training, performing karate, and chilling by the pool underneath the blue skies of Los Angeles.

The full collection is now on sale at Happy Socks’ Concept Stores, selected retailers, and online.

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