Tiffany’s new HardWear campaign is a meditation on love, power and the beauty of resilience, starring three icons: Greta Lee, Mikey Madison and Anna Weyant.

Shot through the lens of Harley Weir, the campaign portrays strength not as brute force but as something deeper, more elegant, more intimate and cunning. Dressed in all-black garments that let the jewelry stand out, each woman delivers a personal, poetic reflection on power and love.

Courtesy of Tiffany & Co.

Mikey Madison, decked out in diamond-encrusted HardWear gold, reminds us, “When I’m questioning my own power, I think of things that seem fragile, but aren’t.” Cue the close-up of gleaming chain links.

Courtesy of Tiffany & Co.

Greta Lee, whose voice has become synonymous with depth and nuance on screen, brings her signature grace to the frame. “When a family’s love is unconditional, loving yourself is inevitable,” she says, laced in pavé diamonds and sculptural gold. “Where love goes, strength follows.”

Courtesy of Tiffany & Co.

And then there’s Anna Weyant — artist, muse, modern-day oracle — offering this gem. “I believe the people who hold onto joy, through everything, are the strongest people alive.” It’s a whisper of defiance wrapped in diamonds.

Courtesy of Tiffany & Co.

Together they form a chorus of three women, three visions of strength in one unforgettable campaign. The new HardWear collection is like armor for those who keep showing up for themselves, for others, for the beauty of becoming.

The campaign is out now all across Tiffany’s platforms.