Harry's Labs Integrates Women's Flamingo Line

Harry's Labs Integrates Women's Flamingo Line

The men's grooming brand will launch Flamingo, a roster of women's hair care and grooming products.

The men's grooming brand will launch Flamingo, a roster of women's hair care and grooming products.

Text: AJ Longabaugh

A leader in innovated men's grooming, Harry's is set to launch their first official women's lineup under the title 'Flamingo'.

Helmed by Allie Melnick and Brittania Boey, the duo have been with the brand since its launch in 2013 and have found that over one million women have signed up to be part of and use Harry's men's grooming line. In an interview with Fortune, Melnick says, “We used and fell in love with the products for ourselves. While we loved having so many loyal female customers, we knew we could use our expertise and resources to create a suite of products designed specifically for the ways women actually use them—like on their legs, underarms, and bikini lines to name a few." And that they have.

Flamingo “embraces women’s natural bodies (bumps, dry skin, body hair, and all), dispelling the myth of ‘feminine perfection,’ creating a judgment-free space made for education and candid conversation, where nothing’s taboo.”

A lineup of razors, dual-action exfoliating and moisturizing body lotion, and at-home, no warming required waxing kits are set to be the debut products to initially launch.

Credits: IMAGES VIA HARRY'S

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