Model-turned-actress Helena Howard tackles the teleprompter in a new Helmut Lang campaign. Channeling Larry Sanders-meets-public-access realness, the campaign, shot by Campbell Addy, sees the Sundance success story grilling a series of Pre-Fall items in an ersatz talkshow format. Guests of HL TV’s “Live With Helena” range from the Femme Hi Spike and Masc Hi Straight jeans, to a bottle of cologne, to a sturdy black-and-pink cowboy boot.

The campaign is the latest vehicle of Howard’s to enact a kind of art-imitating-life scenario. As obligatory as the gleeful talkshow appearance is in the lives of up-and-coming actresses, so was the plot of her debut film, 2018’s Madeline’s Madeline, true to her lived experience up to that point. “[Filmmaker Josephine Decker] wrote my life, on steroids,” Howard told V that year. Her talent, whether for acting onscreen or bringing gravitas to interviewing inanimate objects, is worth another round of applause.