Helmut Lang Undergoes A Revamp With New Must-See Campaign

Helmut Lang Undergoes A Revamp With New Must-See Campaign

Helmut Lang Undergoes A Revamp With New Must-See Campaign

The new "Seen By: The Artist Series" campaign will be featuring a variety of artist partnerships and capsule collections.

The new "Seen By: The Artist Series" campaign will be featuring a variety of artist partnerships and capsule collections.

Text: Christina Cacouris

Helmut Lang is undergoing a revamp following the placement of Dazed & Confused Editor-in-Chief Isabella Burley as their first-ever Editor in Residence. The first campaign under Burley's leadership has just been revealed in conjunction with artist, Ethan James Green. Titled "Seen By: The Artist Series," which invites twelve artists to collaborate on special edition clothing and posters.

Shot by Ethan James Green, punk seems to be the motif for the new campaign; the main image features a Richard-Hell-lookalike (Nicki Rat) with a torn wife beater, spiked hair and low slung pants. The campaign includes diverse imagery featuring models, Alek Wek and Dara, Traci Lords and a young kid named Yoshi.

The brand has also announced a design residency, with a new generation of creatives collaborating with the brand to create capsule collections; the first of which is Shayne Oliver of Hood By Air, who will be unveiling his capsule collection on September 11, during New York Fashion Week.

Click through the slideshow below to see the new campaign imagery.

Credits: IMAGES COURTESY OF ETHAN JAMES GREEN VIA HELMUT LANG

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