Helmut Lang Comes Out With a Paint Splatter Collection

Helmut Lang Comes Out With a Paint Splatter Collection

Honoring the brand's iconic painter splatter jean.

Honoring the brand's iconic painter splatter jean.

Text: Valerie Stepanova

For its Resort 2019 collection, the NYC-based Helmut Lang decided to move forward the iconic paint splatter jean motif. The jean was first revealed during the brand’s Spring 1998 runway show, styled with a dress shirt and lace-up brogues or a crisp white T-shirt and a cummerbund.

To celebrate the splatter print, Helmut Lang is launching a new range of T-shirts and sweatshirts for both men and women. Embroidered with the HL logo, the garments have been given a paint splatter treatment to create a graphic recollection of that seminal moment in the brand’s history.

Back in the day, the pant signaled the rise of the newly minted creative class, finding mainstream success at the same time. The paint splatter jean has since become an icon of Helmut Lang, embodying the brand’s recusant approach to fashion and its artistic inclination.

To capture the collection in a fun way, Jeremy O.Harris, the Slave Play cast, Tei-Shi and a group of her friends throw paint on various props by Kadu Lennox in a stark white room at New Museum:

The Helmut Lang paint splatter collection is now available in all Helmut Lang stores, online and the brand’s select global retail partners.

 

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