Helmut Lang Takes Us Back In Time To The ‘80s With Latest Artist Series

Helmut Lang Takes Us Back In Time To The ‘80s With Latest Artist Series

The brand reset approaches new territory with photographer Walter Pfeiffer.

The brand reset approaches new territory with photographer Walter Pfeiffer.

Text: Danielle Combs

In the face of fashion, there has never been a shortage of endless possibilities, devout creativity and profound displays of originality. The industry has continually served as an open forum that prides itself in breeding diversity, propelling visionary thinking and fostering creative forces that seek to push the limits and bounds beyond the norms.

Helmut Lang is pushing beyond the norms by undergoing a brand reset to transform the label starting with an artist series—rotating each month with a new artist. This month the brand has turned to photographer Walter Pfeiffer to unveil his iconic black and white photographs from the ‘80s. You can expect to find the work of each artist printed on t-shirts, posters and special edition objects, exclusively for Helmut Lang.

Click through the slideshow and witness the archival ‘80s images.

PHOTO COURTESY OF WALTER PFEIFFER/HELMUT LANG
Credits: ALL IMAGES COURTESY OF HELMUT LANG

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