Helmut Lang's Latest Project Features Kanye West, Solange, and More

Helmut Lang's Latest Project Features Kanye West, Solange, and More

Helmut Lang's latest project featuring Kanye West, Solange Knowles, and more showcases the brand's relevance and celebrates its most loyal fans.

Helmut Lang's latest project featuring Kanye West, Solange Knowles, and more showcases the brand's relevance and celebrates its most loyal fans.

Text: Erin McDowell

As soon as the fashion world heard the news that Shayne Oliver would be positioned at the helm of the newly relaunched Helmut Lang, it was inevitable that the boundary-pushing designer would soon redefine the brand in a daring new light. Today, Helmut Lang's latest project is another bold stride for the reimagined label which features Kanye West, Solange Knowles and celebrates the brand's most loyal patrons.

In collaboration with Exactitudes, the series of images features archival pieces, re-editions, and Oliver's most prominent designs worn by avid collectors of Helmut Lang. The images, shot by Exactitudes founders Ari Versus and Ellie Uyttenbroek, show the diversity in the brand's following as well as the innovation the industry has come to expect from the iconic brand. Additionally, the duo has traveled the world to document the skinheads, stoners, and skate punks of every culture and the project with Helmut Lang marks the first time the pair has ever collaborated with a brand. With new projects continually bubbling up, it's clear that Oliver is out to reinvent the way we perceive fashion.

Photographed by Exactitudes for Helmut Lang

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