Here Are The Best Pride Month Releases of 2022
We've gathered up the best Pride collections released this June.
We've gathered up the best Pride collections released this June.
Text: Ellie Beeck
It's Pride Month (aka June), which means most of our favorite brands are releasing limited-edition Pride collections.
It can be difficult to sort through all the Pride-related items released this month, so we've gathered our favorite new releases from brands who are known Allies and public supporters of LGBTQIA+ causes. If you still need an outfit to wear to your local Pride march, look no further:
COS ‘LOVE FOR ALL’ Capsule
COS is celebrating Pride 2022 with a limited collection designed in partnership with performance poet, trans-visibility campaigner, and model Kai-Isaiah Jamal, as well as artist and creative director Zipeng Zhu and musician and actor SOKO, each of whom added a personal touch to their design. 100 percent of the proceeds from the three-design collection will support the Trevor Project.
Kate Spade Pride Collection
Kate Spade New York is celebrating Pride with a cheerful, rainbow-filled collection. Of course the collection includes bags and jewelry, but it also has a special rainbow heart sweatshirt. To promote the collection, the brand launched a "celebrate with pride" campaign in partnership with the Trevor Project, featuring Dr. Ashley Elliott, Crystal Anderson, and Mx Justin Vivian Bond.
Hiro Clark x Equinox
Hiro Clark launched its EQUINOX tank just in time for Pride. The gay-owned and operated brand was built on the ethos of being out and proud, and the EQUINOX collection shows just that. The phrase "Show your strength. Wear it with pride," couldn't be more perfect for this collection.
Superga x Baja East Pride Collection
Shoe company Superga teamed up with Baja East for new Pride-themed capsule collection. The collection offers special spins of Supera's most iconic styles, the 2750's and 2795's, in Baja East's signature prints. A portion of proceeds from the collection will be donated to The Ali Forney Center, an organization dedicated to protecting and empowering LGBTQ+ youths.
UGG "Feel Heard" Collection
UGG is partnering with the Trevor Project for a colorful capsule collection featuring all of their best sellers. The gender-nonconforming styles include fluffy slippers and colorful apparel. To celebrate the collection, UGG donated $125,000 to the Trevor Project, and launched the corresponding "Feel Heard" campaign featuring a several LGBTQIA+ activists and public figures.
Converse's 7th Annual Pride Collection
For the seventh year in a row, Converse has launched a full Pride campaign and collection, this year focusing on the concept of a Found Family (aka the people met on the journey to Pride). The brand is offering an expansive Converse By You option and a Pride graphic patch for their iconic styles like the Chuck 70 and the Chuck Taylor All Star, to support self-expression. The campaign expands upon "Found Family," with a series of a art, images, films, and stories from over 50 LGBTQIA+ All Stars.
Lottie London "Proud to Be"
London-based cosmetics brand Lottie London released a "Proud to Be" collection for Pride Month. The brand, which was founded on the pillars of diversity and inclusion, was inspired by the creativity and diversity that encompasses Pride. The five piece collection includes an eyeshadow palette, two stamp liners in pride designs, and two face gems. A portion of proceeds will go to UK-based charity Kaleidoscope Trust.
Nike Be True Collection
To celebrate Pride, Nike is launching the Be True campaign to empower for LGBTQIA+ athletes to be their authentic selves. Going beyond the traditional Pride rainbow, Nike's designs represent the beauty and power in fluidity. Products include the Nike Max 90 tee and hoodie, Sunday shorts, Oneonta Be True sandals, the Cortez Be True sneakers, and finally, SB Dunk Low Pro Be True sneakers.
Nordstrom BP. Be Proud
Nordstrom put out a curated selection of Pride gear from their in-house brand, BP. The "BP. Be Proud" collection also features limited-edition styles from brands like Vans, Coach, and Kiehl's. In New York, the collection is displayed on center-stage on Level 1 of the main store. The entire collection is meant to celebrate love and the right to self-identify, and 10 percent of proceeds will go to the Trans Lifeline.
Kérastase x The Trevor Project
Hair-care brand Kérastase teamed up with the Trevor Project, announcing a $50,000 donation to the charity. They also announced the release of a limited-edition Elixir Ultime Original Oil, which adds shine to every hair type, style, and color.
The Webster x Courrèges
Omnichannel retailer The Webster announced their exclusive partnership with French-Heritage brand Courrèges on a Pride Month capsule collection. The ready-to-wear collection includes archival silhouettes, created in monochromatic colors that make up the LGBTQIA+ flag. The collection also includes two unisex shirts, and 100 percent of the proceeds will go to NO DRAMA, a social platform that champions creativity and acceptance within the queer community.
Versace teamed up with the icon Cher to create a limited-edition Pride capsule, lovingly called "Chersace." The collection includes "Chersace" branded t-shirts, socks, and baseball hats with a rainbow iteration of the brand's iconic Medusa logo. A portion of the proceeds from the collection will go to Gender Spectrum, a charity which supports and gives resources to gender-diverse youth.
Abercrombie x Trevor Project
Abercrombie & Fitch and the Trevor Project co-designed a Pride capsule collection that is both gender and size inclusive. The collection is built around drawings by the late queer artist Keith Haring, as well as pastel tie-dyes and color-blocked patterns. Abercrombie pledged $400,000 the the charity as a party of the collection, and both groups helped create the "love chain" TikTok duet campaign.
Rhone Pride Capsule
Rhone’s Pride capsule features two reimagined designs in their best-selling items, the Element Tee and the Swift Short. Both are black with subtle, understated nods to the pride flag, on the side seems for the shorts and on the front of the tee. Rhone also released the Worthy x Rhone Collection, which supports Olympian Gus Kenworthy's Worthy Foundation with a tie dye hoodie that comes in two colorways.
GUESS x The Trevor Project
GUESS Watches is continuing their support of The Trevor Project with a specially designed #MomentofPride collection, based off the Pride Progress flag. The collection includes three distinct styles, each with colorful details displayed on the dial and the strap. GUESS is also donating $25,000 to the charity.
Ami Paris joined forces with British Olympian and infamous knitter Tom Daley for a Pride-inspired knitwear collection, with 100 percent of proceeds going to the UK charity Kaleidoscope Trust. The collection includes the Ami de Coeur Rainbow Jumper and the Cropped Cable Jumper, both made of alpaca and merino and hand-knitted by Tom Daley himself. The Cropped Cable Jumper will be sold online as an NFT, while the Ami de Coeur Rainbow Jumper will be sold to the highest bidder at an online auction.