Recently, Vetements’ current Creative Director Guram Gvasalia revealed that the fashion house will design the costumes for Madonna’s highly anticipated world tour titled ‘Celebration’. The announcement came through as most news does nowadays—through an Instagram post on Gvasalia’s personal account, with one slide showing both sitting next to each other working on designs and the other slide revealing the custom logo for this one-of-a-kind collaboration.
The caption read, “@MADONNA thank you so much for the last months! Working so closely together on the costumes for your tour and bringing our visions and creativity into one big CELEBRATION. Designing your costumes was such a privilege and an honor. Seeing you work, seeing your drive and determination is so inspiring, now I understand why you are who you are. You are a fighter, you are an icon, you are THE QUEEN!”
With this partnership brewing, it now makes for no surprise that the ‘Queen of Pop’ has been showing off some head-to-toe Vetements looks since announcing the tour back on January 17th, such as a series of photos in a Vetements distressed denim and pants combo with a black corset underneath, or posing in Vetements x New Rock’s black gamer ankle boots in a post about tour merch—perhaps hinting at what her loyal fan base can expect to see for the collaboration.
Madonna’s world tour wardrobes have had major impacts on the fashion and pop culture worlds in the past. For her “Blond Ambition” tour in 1990, Madonna wore the now iconic cone bras designed by Jean Paul Gaultier, effectively launching the designer into music fashion history.
Having also worked with the likes of Riccardo Tisci for her “Sticky and Sweet” tour in 2008, and later for her Givenchy haute couture-packed Super Bowl halftime show in 2012, the pop star’s latest collaborative fashion efforts make total sense for why she went with Gvasalia. Following in the footsteps of Gaultier and Tisci, Gvasalia’s work with Vetements stands for where fashion is today and how the relevancy of the house remains strong through the power of streetwear and its place in media.
The “Celebration” tour was set to begin in Vancouver on July 15th. And with the tour originally set to consist of 80 shows across 35 American and European cities, fans can expect to see many, many costumes.
As it is a retrospective tour going through four decades of Madonna’s discography, the pop star has given many hints on her Instagram as to some of the archived pieces that could make a comeback, including some cone bra corsets. We’ve also seen glimpses of rehearsals, with lots of full black looks, and hints at bringing back some classics as tour merch. The set list has not been officially announced, though some fans believe rehearsal videos point to “You Must Love Me,” “Everybody,” and “Burning Up” potentially being included.
Some have said the announcement comes at a peculiar moment, as the tour has been paused for an undetermined amount of time as Madonna was recently hospitalized due to a bacterial infection. Though the pop star is making a full recovery, reports have said she is not recovering as quickly as expected, leaving the tour’s future to be determined as dates have been rescheduled and the kick-off to commence now in October in Europe.