After years of crafting and selling perfumes and colognes that have gathered a cult following, Hermès Beauty is coming out with Rouge Hermès — a collection of 14 satin and 10 matte lipsticks that are nothing short of a kaleidoscopic dream for makeup enthusiast the world over. The chosen lipstick colors were pulled from the brand’s archive of 76,000 silk and leather shades, all wearable and intensely craveable — including the House’s signature orange hue Rouge Orange.

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All lipsticks from the newest Hermès Beauty range have brilliant pigmentation and textures, delivering an opaque payoff without feeling too drying. “I think of our make-up textures resonating with the house’s other materials like an interplay of analogies, a natural extension of Hermès on bare skin,” explained Jérôme Touron, creative director for Hermès Beauty. “For the textures of our lipsticks, I immediately thought of leather, for the pleasure and sensation of comfort it gives me and the look and feel of its different finishes.”

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In addition to colored lipsticks, the collection also includes a clear Lip Care Balm, Poppy Lip Shine, Universal Lip Pencil and a chic Lip Brush. All products were made with sustainability in mind, with refillable outer cases and reduced plastic use. Move over, Birkin bags and iconic scarves — Rouge Hermès is here to redefine luxury.

Shop the collection now in select boutiques and on hermes.com, each lipstick retailing for $68 with a $42 refill option.

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