Heron Preston is once again expanding his vision with the launch of L.E.D. Studio, a creative space based around limitless creative freedom while keeping culture and the environment in mind. L.E.D., which stands for ‘Less Environmentally Destructive,’ uses a concept Preston has focused on for his entire career and makes it accessible to all.
Describing the studio as his ‘brain’s playground,’ Preston adds “L.E.D. Studio is my private art & design practice open to everyone equally, set to enrich our understanding and meaning of how Less Environmentally Destructive concepts can take shape in culturally relevant and relatable ways.”
With a social-community space called WORLD, a clothing recycling and donation program called EXCESS, a scholarship program to help diversify the fashion industry called HP L.E.D. Initiative, alongside a retail shop and Youtube channel to bring ideas to life, the studio is undoubtedly its own creative ecosystem—complete with an AI chatbot named BEEP, available to help with tasks or answer any questions users may have.
In tandem with the studio, Preston is also launching SERVICE CENTER, a creative agency to work with clients throughout the entire idea-to-execution process, built around being relatable, relevant, and revolutionary.
Having worked with three artists to create one-of-a-kind products, the inaugural launch of L.E.D. Studio first sees creations with Matt Pecina from Studio Guapo. The Enzo Mari chairs made by Pecina are made with hockey sticks and reclaimed plywood and crates, as all are source-it-yourself concepts, meaning each piece is handmade and one of a kind.
The ‘Slo-Low’ Table, made in collaboration with Brazilian artist Gustavo Barroso, is a low-to-the-ground table made from reused found-in-NYC cardboard boxes and features Heron Preston’s signature orange look. No parts, screws, or nails were used, instead, the table was shaped by hand with paper mache.
The Ojas turntable is made in partnership with Devon Trumbull, and uses vintage Technics 1300 parts built into stunning wood plinths. The turntable is joined with tonearms from vintage Ortofon parts.
L.E.D. Studio and all three retail pieces can be found at ledstudio.com