A new fashion offering has entered New York’s bustling SoHo neighborhood as H&M made a grand return with a fabulous launch party. The new location boasts almost 10,000 square feet and innovative architecture inspired by the art galleries that shaped the neighborhood. It provides the SoHo consumer with an ultra modern and elevated shopping experience where you can feel luxury at a tenth of the price.

The store opening was accompanied by a special sneak peek of the H&M Studio SS24 Collection. Vintage styles are brought to modern silhouettes as relaxed-fit suits, flowing dresses and head turning accessories make this an H&M collection unlike any other. VIP guests flocked to the new location on February 7th for a special opening event and collection unveiling. The event featured DJ sets by Amrit and Mia Moretti and guests included Hunter Schafer, Amelia Gray, Alex Consani, Iris Law, Aquaria, Aaron Rose Philip and more.

The H&M Studio S/S24 collection will be available in select stores and hm.com  beginning February 29th.