Luxury watch retailer HODINKEE is teaming up with OMEGA to launch a 10-day pop-up on 274 Lafayette Street in New York — a space that used to house the original Supreme store. From now on, the HODINKEE Shop will be an authorized OMEGA retailer and feature a special selection of new stock watches from the Swiss watch manufacturer.

Opening November 14, the shop celebrates the new partnership between the two brands. Inside, a unique and exciting experience awaits: a selection of new OMEGA watches will be available for sale along with vintage pieces from the OMEGA museum presented to view.

“OMEGA is a special brand to me personally,” said HODINKEE’s CEO Ben Clymer. “When we marked the 10 year anniversary of HODINKEE, it was OMEGA who we partnered with to pay tribute to that specific timepiece. To be able to have OMEGA now as a commercial partner is an honor and we are excited to offer the product to the HODINKEE community.”

Launched in 2012, HODINKEE has grown into one of the most trusted timepiece and accessories, selling everything from watch straps and small accessories to products from 10 of the most important watch brands in the world. 

Raynald Aeschlimann, President and CEO of OMEGA says, “HODINKEE has built a fantastic relationship with watch fans around the world and their passion for the industry is always clear. OMEGA is very pleased to be partnering with the brand and sharing our iconic timepieces in a new and exciting way.”

The SoHo pop-up will be here through November 24th, open 11 a.m. to 7 p.m. daily.

OMEGA x HODINKEE NYC Pop-Up

274 Lafayette Street

New York, NY 10012