Hot Wheels Teams Up With Gucci for Limited Edition Cadillac Seville Model
To celebrate Gucci’s 100th anniversary, Mattel Creations is launching a rare Hot Wheels x Gucci collab.
From everybody’s favorite toy company comes a new, luxury vehicle.
Mattel Creations has announced the Hot Wheels x Gucci Cadillac Seville, launching on October 18 as a celebration of the 100 year anniversary of the iconic Italian fashion house. The rare, coveted collectible is an emblem of Gucci’s past, a promise of its future.
Inspired by a to-scale model of the “Seville by Gucci” Cadillac, the Hot Wheels x Gucci Cadillac Seville will be available in limited editions at select Gucci retailers and on MattelCreations.com. The prowess of Mattel and ‘70s charisma and contemporary drive of Gucci is captured in the collectible, fusing two of the world’s powerhouses.
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Rickson, President and COO of Mattel. “We are thrilled to celebrate and honor Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels reinforcing the significance of Toys as Art.”
While driving the future of both brands forward, the collaboration is a celebration of the past, a triumph to the last 100 years of Gucci. The original 1970s collab between Gucci and GM, resulting in the creation of the Cadillac Seville designed by Gucci, is referenced in the toy, bringing the Italian eye to the iconic Detroit luxury vehicle.
The Hot Wheels x Gucci Cadillac Seville references the original 1982 car, creating a groundbreaking miniature of the iconic automobile. Made in a 1:6th scale, the iconic GG interlocking pattern and Gucci logo adorns the exterior, while the interior includes authentic features similar to the life-size cars, including gold seat piping. The car comes in a sleek display case and a package designed by Gucci.