How 10 Feminist Fashion Brands Participated in International Women's Day

How 10 Feminist Fashion Brands Participated in International Women's Day

Turns out you can use capitalism for the greater good!

Turns out you can use capitalism for the greater good!

Text: Dominique Norman

Fashion and feminism are not always used in the same sentence, but this year for International Women’s Day many brands decided to switch up the conversation. While Coco Chanel has previously been heralded as a feminist icon (PS: she’s not, she was actually a Nazi spy and SS affiliate. You can even find her registered agent number), there are brands today that are doing work beyond fashion. We’ve decided to highlight ten brands that we deem feminist. Plus, what’s more radical than using the capitalist system to dismantle the patriarchy?

  1. Zadig & Voltaire launched a collection of tees made by Italian artist and photographer Micol Sabbadini that feature photographs captured from last year’s Women’s March in New York City. All profits from the collection will go to Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for women everywhere.
  2. Rachel Roy’s ‘Love’ collection, which launched on International Women’s Day, offer embellished denim jackets and paint printed cargo pants, and a host more denim options. 100% of the proceeds benefit World of Children, which funds programs world wide that are doing work in areas like preventing sexual & physical abuse, cancer & medical care, homelessness & hunger, education, disability services, and bullying.
  3. Everlane launched their 100% Human Collection in 2017, which donates $5 of each product from the collection sold to one of three organizations: ACLU, the Human Rights Campaign, and Equality Now.
  4. Net-A-Porter teamed up with six designers including Stella McCartney and Chloé for International Women’s Day to launch an exclusive collection of tee shirts. All profits from the collection go towards Women for Women International, which is a non-profit organization that provides support for survivors of war.
  5. Fossil partnered with the ONE campaign, an organization that fights extreme poverty and preventable disease, to join in on #GirlsCount, a movement to ensure that every girl has access to education. To be a part of the movement Fossil designed a special #GirlsCount tote, where all money will go to the ONE campaign and towards the #GirlsCount movement.
  6. Aerie has partnered with their biggest influencers and current young activists, including Iskra Lawrence, Yara Shahidi, Rachel Platten, and Aly Raisman to create their Role Model campaign. All of the proceeds for each of the Role Model’s collections go to a charity of the Role Model’s choice.
  7. Jewelry designer Astley Clark partnered with Gurls Talk for in honor of feminism to offer 100% of proceeds from a specially designed Gurls Talk pendant. Gurls Talk is an online platform founded by model Adwoa Aboah inspiring women to share their stories.
  8. Artist and poet Cleo Wade partnered with La Ligne to create an exclusive tee shirt aptly named the AccountabiliTEE. A portion of the proceeds from the tee will go to the Time’s Up Legal Defense Fund, which provides subsidized legal support to people who have experienced sexual harassment, assault or abuse in the workplace.
  9. Eileen Fisher designed a limited edition tank top that states “The Future is Female”, but get this, it’s written in morse code. 100% of the proceeds will go to Ignite, which works towards empowering women to become future political leaders.
  10. Olivia von Halle designed some of the most tongue in cheek, or should we say tongue in chic pajama sets that were inspired by some of the most memorable Women’s March signs and chants. All of the profits from the luxury pjs will go to Bloody Good Period, an organization that gives menstrual supplies to asylum seekers, refugees and those who cannot afford them.

Check out each of the fun feminist products below!

Zadig & Voltaire
Credits: image courtesy of getty

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